The brand new tenth anniversary iPhone comes with facial recognition called "Face ID" that lets you unlock it using just your mug, along with wireless charging and a way to control your emojis using your face.
It has no home button, scans your face to log you in and costs $999.
The company unveiled the anniversary edition smartphone, alongside an iPhone 8 and its bigger sibling, the iPhone 8 Plus, at a press event at the brand new Apple Park campus in Cupertino on Tuesday. The company also announced a new Apple Watch with a cellular connection, an Apple TV that streams 4K video, and gave the public its first peek at the circular Steve Jobs Theater.
The iPhone X will be available to order in the US from October 27 and will cost $1,000, which equates to about £750 but is likely to cost at least £900 when it ships in the UK.
The iPhone 8 will start at $£699 for 64GB and the iPhone 8 plus $£799, shipping on 22 September in the US.
Analysts from JP Morgan have reportedly said the iPhone 8 will come with a free pair of Airpods, Apple's cool wireless headphones.
The new iPhone X kills the home button to make space for a larger screen. It has an edge-to-edge display, glass on the front and back, wireless charging that requires resting the phone on a special surface, and a surgical grade stainless steel band around the edges. It's water and dust resistant.
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