You've got to hand it to Taylor Swift: She really knows how to make the
world stop and pay attention to her. On the off-chance Swift's
hyper-strategic #personalbranding on social media wasn't enough to make
you notice her not-so-subtle "transformation" with her new single.
"Look What You Made Me Do," she managed to find a solution. Thank
goodness UPS stepped in to help with all the subtlety of a literal
oncoming truck.
UPS TWEET
"Excited to be the Official Delivery Partner of Taylor Swift’s new album! Look for #TaylorSwiftDelivery trucks"
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