Does MAC still matters

When he unveiled the iPhone in January 2007, Apple co-founder Steve Jobs made headlines with other big news. The company, which had become a household brand with the Macintosh, was dropping “Computer” from its name and would now be billed as just Apple Inc.


“We’ve added to the Mac and the iPod. We’ve added Apple TV and now iPhone. The Mac is the only one you really think of as a computer,”
Jobs told more than 5,000 cheering Apple fans at the Macworld Expo in San Francisco. “So we thought maybe our name should reflect this.”

Nearly a decade later, that bet shows just how good Jobs was at seeing into the future. Apple has morphed from a niche computer maker into a consumer electronics juggernaut, with nearly two thirds of its $216 billion in annual sales now from the iPhone. The Mac, including laptops marketed under the MacBook brand, represents just 11 percent of revenue. Even so, those computers make up a healthy $20-plus billion a year business.

Those numbers are worth noting, given that Jobs started talking up the “post-PC” era in 2010, saying we’d eventually favor mobile devices over computers. And it goes some way toward explaining why die-hard Mac fans complain that Apple has been neglecting its computers and tinkering instead with the iPhone, iPad and Apple Watch.